Real soap.
Few ingredients.
Plain truth.
RenHverdag is split in two. The soaps live on renhverdag.com. Here you’ll find the thinking behind them.
We don’t just sell soap.
There’s plenty of soap. Even more opinions.
What we work with is plain sense, pure ingredients, and plain talk. An approach to cleanliness that begins in one place: what are we actually doing — and why?
There are two of us. Neither of us has a background in soap. We have a background in geeking out and asking questions that annoy people. And in not accepting the answer “that’s just how we’ve always done it”.
There’s no board, no marketing department, no warehouse with neon lights. The soaps are made by hand. The texts are written by the same people who weigh out the ingredients.
— Ren Hverdag
Five posts if you’re new
If you’ve never read about RenHverdag before, start here. Five posts that give the full picture.
Soap is one of two things
Either it’s fat + lye. Or it’s synthetic detergents. There is no third option.
Read post →SLS — the foam that sold the world
How a bottle from 1934 changed what we think “clean” means. And why your skin pays the price 90 years later.
Read post →Chemistry is the wrong word
“Without chemistry” is an impossibility. The honest dividing line is which chemistry — the kind that has circulated for millions of years, or the kind invented last century.
Read post →Do you know what’s in your bottle?
The INCI list is the only place the truth is written. Here’s how to read it without being a pharmacist.
Read post →Natural isn’t always natural
“Natural” is not a protected term. No law defines it. Marketing knows it.
Read post →Fresh from the blog
The first 4 weeks
You’ve taken Step 0. The silicone is gone. Now it’s soap and vinegar. And it feels wrong.
Sebum rebound
Your skin isn’t dirty. It’s compensating. The most common skin mechanism no one talks about.
What the journalist didn’t ask
A journalism student from DMJX got in touch with me. Most of it didn’t make the article. It’s here.
Plastic — and everything the straws couldn’t solve
Straws make up 0.025% of ocean plastic. So what are the other 99.975%?